Cases
M&A - integration and synergies
Selecta
The situation:
- Selecta is a leading self service retailer in Europe, owned by one of the world’s largest PE firms, KKR
- KKR wanted to secure a strong growth and earning of Selecta
- One of the main competitors in the market, PelicanRouge, had been identified as an M&A target, and a LoI had been signed
- My job was to secure a smooth integration on the leadership, organisation and people side of both companies
Action:
- HR integration preparation (roadmap)
- Establishing an FTE baseline including full costs of both companies
- Talent & Retention (identification of talent, designing retention packages, establishing the newco talent and performance management system)
- Organisational engagement (mainly through a Pulse Check) resulting in communication activities
- Designing the Top300 compensation & benefits structure (applying Mercer’s job evaluation and benchmarking methodology)
- Organizational design and blue print of the newco
- Designing the newco Purpose and Values (from Selecta Values to leadership behaviour and competences)
- Acting as a strong speaking partner to the Executive Committee members including the CEO and regional Managing Directors
The result:
- The above work was completed between signing the SPA and closing of the deal, March - August 2017
- The combined HR integration roadmap (see above action points) was ready to be launched upon closing of the deal
Growth - Restructuring
Gategroup - Copenhagen 2010-15
The situation:
- Clean up after the fraud case, CHF 23m
- Losses over 10 years accumulated at DKK 500m (EBITDAM), breakeven end 2015
- Inflexible labour force, +20% inside the fence, strikes, low productivity
- Very weak management (in fact in the hands of 3F, the major union)
Action:
- Recruitment of new MD and management team
- Cancelled all 30 CBAs and carried out union negotiations in a hostile environment
- Reestablished the commercial contact with SAS on a top level, which paved our way back to the negotiation table
The result:
- Breakeven of the business secured
- Negotiated 20 new CBAs giving more flexibility and productivity, peace secured for 3 years
Gategroup - Somewhere in Europe
The situation:
- An airline wanted to spin off their airline catering as it was loss making
- Partly state owned
- Strong union opposition
- Inflexible labour force, state DB pensions and benefits, strikes, low productivity
Action:
- Redesigned a new set of CBAs from the ground
- Established a new organisation by merging two existing ones
- Complete on boarding and integration plan developed (from culture to operation)
- Recruitment of the management team
The result:
- A new company established ready to operate
- A clear set of CBAs in a highly unionised environment
Gategroup - Culinary Board
The situation:
- Insufficient focus on the premium carriers in terms of the high end food quality and catering
- Strong competition from other players in the market causing losses of premium carrier contracts due to quality in the premium classes
- Lack of premium quality chefs in the production
Action:
- Support the design of a new Culinary Board incl. roles, responsibility, structure
- Recruited 2 external, highly renowned chefs for the Board
- Supported the design of training programmes within service and culinary
The result:
- Gategroup has reestablished its brand for quality and is beginning to win back lost premium carriers
Restructuring
Gategroup - Belgium 2012 (Chairman, very hands on)
The situation:
- Annual loss of €4m
- Airline catering loss making, de-icing and cabin cleaning profitable
- Only 2 operators in the airport made price increases difficult, only one tourist operator accepted price increases
Action:
- Intensive HR support to local management during the transformation
- Union negotiations
- Recruitment of new MD and other key personnel
- Organisational redesign incl. new roles
- Participated in the divestment of the business
The result:
- The business almost reach breakeven
- Several options analysed, eventually sold to a competitor
Gategroup - Germany 2012 (acting MD)
The situation:
- Threat of losing a very profitable airline customer in an airline hub due to security breach in another hub. The airport hub was loss making of €4m p.a.
Action:
- Carried out a difficult union negotiation
- Acting MD for 3 months
- Recruitment of a new MD for Germany
The result:
- Contract secured through intense discussions/networking with customer and “forcing” the union to accept a security solution
Growth
Alfa Laval 2000-2007
The situation:
- No efficient communication between sales organisation and central market organisation
- Due to transition from product organisation to customer segment organisation there was a lack of a suitable business strategy process
- The country sales subsidiaries were transferred to a pure sales organisation setup and therefore there was a need of reinforced sales training
- The company was coming out of a PE ownership and lacked growth
Action:
- Established the Alfa Laval University with internal and external board members
- Designed a new training programme for the global sales force
- Project managed both a sales project (Accelerator) and a strategic marketing project (Connect)
- An annual strategy process with the Top50 leaders was introduced (“Fill the Valley”), which resulted in identification of additional revenue and business in a down turn business cycle.
The result:
- The sales people were given a sales template and tools and the marketing strategy was simplified and was fully connected to the sales process
- A strong performance and sales culture was implemented with the sales force
- An annual business development process is now in place helping the business to grow
Growth - Restructuring
Coloplast 2009
The situation:
- The company was lacking behind on all benchmark parameters in the medical device industry
- Time to market was slow and each sales subsidiary redeveloped the products that came from the central R&D
- No coherent strategic direction due to a high degree of autonomy in the sales subsidiaries
Action:
- Project managed the Chronic Care project for 6 months
- Complete analysis of current sales set up incl. roles and responsibilities
The result:
- EBITDAM went from 13% to +33% over 3 years
- A blue print for a sales organisation, lean and quick with a strong sales focus and with clear roles and responsibilities
- Market value has more than tripled
- Coloplast is today the market leader and benchmark in almost all parameters
Talent Management
Rockwool Group 2008
The situation:
- As part of the company’s growth strategy a people agenda was developed with special focus on the pipeline of talent
- There was no talent management process in place to support the growth strategy
- Some of the operating companies in the group (OPCO) had their own succession plan in place - no Group coordination
Action:
- Project managed the Talent Management project
- Negotiated a common solution in a highly decentralised environment
- Development of a coherent and sustainable process involving group management and the OPCOs for optimum buy in
The result:
- A simple and robust talent management process and tools implemented and in place
- Succession planning, gap analysis and individual development plans now in place across the Group
- Annual review of people and positions at the Group Management level
